August 08, 2006

What is Advertising?

Do you know? Lets just ask Wikipedia!

Advertising is the commercial promotion of goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

John Wanamaker, father of modern advertising, says: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." LOL

But... each year, greater sums are paid to obtain a commercial spot during the Super Bowl! Why?

With the dawn of the Internet have come many new advertising opportunities. Popup, Flash, banner, advergaming, and email advertisements (the last often being a form of spam) abound. Smart people use them.



Post a Comment

Links to this post:

Create a Link

<< Home